Fashion 21 All-Day Matte Lipstick Review

Fashion 21 has been around for as long as I remember. I specifically still got a good recollection of their face powder compact and eye shadow pallettes. It’s one of those few local makeup brand who has stick around through time. Just recently that I got the chance to check them out again and have a good note of it’s progression. It’s a tough game here when it comes to makeups. The competition with the imported brands is so stiff that you could only count through fingers the ones who keep up with the game. Fashion 21 is one of them. So being a lipstick enthusiast, I came for the obvious and so far I’m loving what I have seen.
I discovered their All-Day Matte Lipsticks through my sister. Her sporting a very striking vampy lippie made me hurry up to the mall and have one for myself. I’ve seen and read also the raves for their All-Day Bronze which is what I also have in mind on that day. Unfortunately, as predicted it’s out of stock in SM MOA nor in Watson’s. With a sad face, I began looking at the other colors to see what I could end up with and amongst the other available I got two. I bought All-Day Russet and All-Day Sushi.

Starting off with their claims, here is what’s written on their site:

On swipe of this matte lipstick gives full, intensely colored and lasting coverage to your lips. And it doesn’t just look good – the formula is light on the lips and does not dry them out.

Hmmm, key words: light and not dry
All-Day Matte Lipsticks are available in 15 colors which are divided into browns, reds and pinks. I specifically chose a nude shade because of the coming summer and a MLBB everyday wear in mind. And of course the love of my life, red which in this instance I got what my sister is wearing.

My Experience
Starting with All-Day Russet with whom I fell in love with being a MAC Diva-ish dupe ( color wise ) I even made a side by side comparison with it alongside MeNow Just in case you’ve missed it, read here.

As I take note that though their colors looked so beautiful from the tube, sad to say that it is not intensely colored as it claims. Don’t loose hope tho, they are buildable. Again stressing out that it is not straight out matte, the finish is semi-matte and it transfers. One thing outstanding is that it is really lightweight and didn’t make my lips Sahara dry.

As for Sushi’s case, I’m a bit dissapointed of how it turned out on my lips. It is streaky no matter how many times I apply. Sad though I just loved the color so much. What I did is primed my lips, put concealer and blot just so I could achieve the color.

Applying them is such a breeze, glides smoothly. Longevity wise, both only lasted me an hour. With Sushi, I was able to prolong it’s duration on my lips with the help of priming and concealer but I wasn’t liking the dry look it’s giving. I also feel uncomfortable wearing them all together with a tacky, tight feeling. From the tube, I smell a faint chemical scent but nothing offensive when on the lips. Packaging is legit with a box something that I like the local lipsticks would be. Imprinted in the box are the ingredients ( another check on my would be’s ) and where it is made ( which is in Taiwan )
The tube is bullet shaped kind of similar to MAC but chunkier.

Really a lot similar I should say with it’s click lock also. What I want every lipstick tube ( again ) would be so it won’t go everywhere inside your bag. Price point, it’s a steal at Php. 175 ( $3.73)
My Thoughts
I guess my devotion for mattes have ended that I want to shift to semi-matte instead ( forgive me but I still need that full coverage in my life ) Tad a bit drying as oppose to the other that I can bear. So even though All-Day Matte wasn’t able to live to it’s claim ( matte lipstick)I wouldn’t mind. As long as it gives me that light feeling and comfort especially this coming summer. I see this wearing everyday and for a good price point, I give it a thumbs up. 👍
Claims Check
▪ matte ❌
▪ intense color ❌
▪ lasting coverage ❌
▪ lightweight ✔👍
▪ doesn’t dry your lips ✔👍
Though it checked 2/5 I still give it my thumbs up bearing that comfort and non-drying a must in my checklist.
Thank you again my lovelies and I would like to give you all my *hugs and kisses* for being with me as I reached my one year mark in the world of blogging last February 28. I love you all!

💋 M

My Month-end Dupes

Dupes are something that I always get excited about. It fancies me to look for a somewhat kind of similar but in a lower price range alternatives to my favorite lipsticks  or any makeup products. I decided to put everything that I find in this blog and share it to my beautiful ladies hoping that this could give them an idea or be of help perhaps. Schedule of this post would be at every end of the month so I could have some time for my search.

For my initial Dupe this month will be leaning towards burgundy-red wine-deep red tones of lipstick. Since we’re still in the month of hearts, I believe i could still use this as my excuse to feature the dark reds. *winks* All dupes are based on a three category namely 

• price point
• color pay-off
• longevity

Based on my observation, I noticed that most Filipinas love to wear dark shades of red. On my personal account, I chose this type of color because I have full lips and it at least lessens the look of fullness whenever I wear one. In relation with this, genetically I believe most of Filipinas have full lips so I think it’s already a second nature to automatically fell in love with this type of color. 

 
 
Let’s start with my first MAC in the shade of Diva. I can’t deny that this is expensive here, depending on the dollar-peso exchange rate. It is something that you wouldn’t buy on a daily trip to a mall. A tube of a MAC lipstick ranges from Php 1,000 and up. ($21) On an online store, you might get it at around Php 800 just make sure that it’s legit and authentic. Diva  is an “intense reddish-burgundy” . It’s a creamy texture making it easy to apply. Color is very opaque and lasts up to six hours max on me without any activity. ( eating & drinking) Leaves a faint tint on my lips when it fades. Though it’s a semi-matte finish to me, I still find it a little drying at the end of the day.  

Next is Menow Kiss Proof Lipstick in the shade #11. I discovered this thru BeautyMNL while I was browsing for an affordable dupe for MAC Diva that is available here in my country. Suprisingly, it’s way a lot cheaper than I thought it would be. Tagged as MAC Dupes I got this for only Php 149 ($3.13) Only a fraction of a price! Color wise, Menow #11 is a lot more on the reddish-brown side, on my lips it looks a lot darker as oppose to the red-wine color of MAC. If you are a fan of bone matte, this one is for you. It has a powdery finish and very drying to the lips. Application is difficult for the tugging happening and it’s formulation is tacky on my lips. Color pay-off is good, one swipe and your good to go. Only its not buildable so retouching is not applicable because it smudges. This lasted for four hours on my lips. 

Lastly, Fashion21 All-day Matte Lipstick in the shade of All-day Russet. Fashion21 is a local brand of makeup only available here in the Philippines. You could find it at all leading department stores nationwide (me sounding like a commercial ad) For those who find placing orders online a bit tricky, this is an alternative. The lipstick color for me is much closer to Diva. Though color pay-off is not impressive, it is buildable. It is priced at Php 175 ($3.73) still on the budget. It’s a straight out matte when applied though the formulation is creamy. Even it’s matte, this lasted only an hour on my lips. Nevertheless, I should say that it’s something that you could wear on an everyday because it’s light on the lips. 

 

I applied lip balm prior to Diva application hence the subtle glossy finish

 
There you have it, my initial Dupes featuring MAC Diva, Menow Kiss Proof Lipstick and Fashion21 All-day Matte. See you again next month for another product comparison,