Posted in Review

Fashion 21 All-Day Matte Lipstick Review

Fashion 21 has been around for as long as I remember. I specifically still got a good recollection of their face powder compact and eye shadow pallettes. It’s one of those few local makeup brand who has stick around through time. Just recently that I got the chance to check them out again and have a good note of it’s progression. It’s a tough game here when it comes to makeups. The competition with the imported brands is so stiff that you could only count through fingers the ones who keep up with the game. Fashion 21 is one of them. So being a lipstick enthusiast, I came for the obvious and so far I’m loving what I have seen.
I discovered their All-Day Matte Lipsticks through my sister. Her sporting a very striking vampy lippie made me hurry up to the mall and have one for myself. I’ve seen and read also the raves for their All-Day Bronze which is what I also have in mind on that day. Unfortunately, as predicted it’s out of stock in SM MOA nor in Watson’s. With a sad face, I began looking at the other colors to see what I could end up with and amongst the other available I got two. I bought All-Day Russet and All-Day Sushi.

Starting off with their claims, here is what’s written on their site:

On swipe of this matte lipstick gives full, intensely colored and lasting coverage to your lips. And it doesn’t just look good – the formula is light on the lips and does not dry them out.

Hmmm, key words: light and not dry
All-Day Matte Lipsticks are available in 15 colors which are divided into browns, reds and pinks. I specifically chose a nude shade because of the coming summer and a MLBB everyday wear in mind. And of course the love of my life, red which in this instance I got what my sister is wearing.

My Experience
Starting with All-Day Russet with whom I fell in love with being a MAC Diva-ish dupe ( color wise ) I even made a side by side comparison with it alongside MeNow Just in case you’ve missed it, read here.

As I take note that though their colors looked so beautiful from the tube, sad to say that it is not intensely colored as it claims. Don’t loose hope tho, they are buildable. Again stressing out that it is not straight out matte, the finish is semi-matte and it transfers. One thing outstanding is that it is really lightweight and didn’t make my lips Sahara dry.

As for Sushi’s case, I’m a bit dissapointed of how it turned out on my lips. It is streaky no matter how many times I apply. Sad though I just loved the color so much. What I did is primed my lips, put concealer and blot just so I could achieve the color.
Applying them is such a breeze, glides smoothly. Longevity wise, both only lasted me an hour. With Sushi, I was able to prolong it’s duration on my lips with the help of priming and concealer but I wasn’t liking the dry look it’s giving. I also feel uncomfortable wearing them all together with a tacky, tight feeling. From the tube, I smell a faint chemical scent but nothing offensive when on the lips. Packaging is legit with a box something that I like the local lipsticks would be. Imprinted in the box are the ingredients ( another check on my would be’s ) and where it is made ( which is in Taiwan )
The tube is bullet shaped kind of similar to MAC but chunkier.


Really a lot similar I should say with it’s click lock also. What I want every lipstick tube ( again ) would be so it won’t go everywhere inside your bag. Price point, it’s a steal at Php. 175 ( $3.73)
My Thoughts
I guess my devotion for mattes have ended that I want to shift to semi-matte instead ( forgive me but I still need that full coverage in my life ) Tad a bit drying as oppose to the other that I can bear. So even though All-Day Matte wasn’t able to live to it’s claim ( matte lipstick)I wouldn’t mind. As long as it gives me that light feeling and comfort especially this coming summer. I see this wearing everyday and for a good price point, I give it a thumbs up. 👍
Claims Check
▪ matte ❌
▪ intense color ❌
▪ lasting coverage ❌
▪ lightweight ✔👍
▪ doesn’t dry your lips ✔👍
Though it checked 2/5 I still give it my thumbs up bearing that comfort and non-drying a must in my checklist.
Thank you again my lovelies and I would like to give you all my *hugs and kisses* for being with me as I reached my one year mark in the world of blogging last February 28. I love you all!

💋 M



Blogging is the new and empowered movement that creates a major influence to the intelligent society of today. I let myself be the channel of my beloved homeland and share to the world that beauty doesn't divide but unites. In this blog, I will be sharing some wonderful finds that are new to our market and other neighboring countries in Asia. As well as my love for a very particular one which are lipsticks. I would also want YOU my readers to join ME as I go find quality products that wouldn't put a hole in our pockets. So, sit back and enjoy as I do the WORK.

7 thoughts on “Fashion 21 All-Day Matte Lipstick Review

    1. I can’t believe that I’m hearing myself agreeing to this but yes, it’s true. After that I experienced so much cracking on lips just recently, I said to myself “OK! Enough of the drying stuff!”


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